Meet “chef” Jasper Mirabile, or how to deal with a content thief

Jasperthethief [UPDATE: As I said before, I was sure this wasn’t an isolated incident.  It never is with these thieves.  Well, Haalo of Cook Almost Anything did the leg work on our behalf and found four more photos this Jasper guy blatantly ripped off from other innocent bloggers.  If you thought I was harsh on him before, what are you thinking now?]

So, it appears I’ve found yet another web content thief worth
writing about.  Remember that Voncigars dude from last year?  That
content-cribbing, picture-stealing, all-in-all contemptible
person?  I decided to call him on it publicly last year when I
discovered he stole content from not only Chez Pim but Chubby Hubby and
tons of other food blogs.  Other bloggers who found he helped himself to content on their sites too joined the fray, and not long afterwards the thief
abandoned his blog, never to be seen around the web–at least not the
foodie web–since.

Imagine my surprise a few days ago when I woke up to an email from a
Chez Pim reader called Ellen (thanks Ellen!) pointing me to a website
called Live from Jasper’s Kitchen by one Jasper Mirabile.  Ellen said she saw a picture that
was first published here on Chez Pim on that blog.  I, of course, went to check it out.  What d’ya know, there it was, my pop tart picture from last Tuesday.  Well, my picture, but cropped so that the focus is dead-center (how predictable!) and the color revoltingly over-saturated (easy on the Photoshop there, chef).

Before you jump on me, no, I’m not claiming I invented pop tarts,
nor do I think myself the first to make a homemade version with butter
pie crust and a few dollops of good jam.  It’s all pretty obvious to those of us who
bake a lot–not to mention I used to buy them nearly every weekend at
the Frog Hollow pastry shop in the city.  I just put the idea on a blog
post and illustrated it nicely so those of you who don’t bake as much
can take advantage of my trials and errors. 

That is the spirit of the sharing web, you know?  We take good ideas
and we expand on them, and then put them back here in the public sphere so others can take them even further.  The sharing web is also a linky web: we give credit when one is due.  Other bloggers have done just that:  Barbara over at Winos and Foodies made her own version, Slash Food posted about it, Esther showed us hers (which are much closer replication of actual pop-tarts than mine) in her French kitchen, and it’s even been stumbled upon.

But no, Jasper the chef didn’t even bother telling people the photo wasn’t his.  And, yes, Jasper the chef wrote about it as if the
idea had just occured to him out of clear blue sky.  Why Jasper the chef
even wrote an official-looking recipe, calling for store-bought frozen pie
dough and precisely four tablespoons of Strawberry Preserves for dem lil’ tarts.  Nicely done, Jasper the chef.  Very. Nicely. Done.

You might be wondering why I am writing about this, giving hundreds more hits to his blog than his usual stats.  Well, I’m doing this because, just like the Voncigars episode, I don’t think I should just sit by letting people steal my stuff without crediting me.  I don’t think anyone should either.  And in case you still think that linking to a thieving blog and writing a post exposing the theft is giving them free hits they didn’t deserve, go google the term "Voncigars" and see what comes up on the serach results, then you come back and tell me if this is worth it.  Go ahead.

By the way, these thieves don’t usually strike just once, so you might want to check his archives and see if he’s stolen from you too.  Don’t tell me I didn’t warn you.

P.S.  Here you go, a comment from Haalo about another theft by the same chef Jasper dude.


Jasper has form – he stole a panforte photo from me and has passed it off as his own. His apologies are worthless.

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73 Responses to “Meet “chef” Jasper Mirabile, or how to deal with a content thief

  • James said:
    August 17th, 2008 at 11:41pm

    Wow, not cool of him at all. Looks like he’s some kind of local personality somewhere.
    My bet? He, or some member of his staff, was pressed for time and just used your image and recipe without attribution. Again, not cool.
    Thanks for the link to Esther’s blog. Her tarts look great. I’m going to have to try those out. While yours look yummy, her’s have that colorful “this isn’t going to be health food” appeal that only high quality food coloring can give.

  • Little Chi said:
    August 18th, 2008 at 4:51am

    Sorry to know it’s happened to you again. Whoever it is must have been real envious of your post….still, it’s so not cool.

  • Little Chi said:
    August 18th, 2008 at 4:53am

    Sorry to know it’s happened to you again. Whoever it is must have been real envious of your post….still, it’s so not cool.

  • Joel said:
    August 18th, 2008 at 5:35am

    I’m sorry to hear that this guy stole your content! But hey- what does he know? He just makes MEATBALLS for a living! (I know so because it says so on his site). I think he may be Italian, but I’m not sure.
    I would be even more insulted by the fact that he uses a disturbing amount of exclamation marks in his posts. I can’t wait for him to have something to say about this. Looks like he’s on a radio show, though, so maybe some pimettes (or whatever you want to call them) can flood the radio show and let this guy know that cheaters never prosper.
    Confession!! I steal photography from other food blogs and also their ideas without credit!! Just look at these exclamation marks!!!!!!!!!!!!! Exclaim!!

  • Dana McCauley said:
    August 18th, 2008 at 6:28am

    Shocking! I was recently a victim of two crimes: 1. My purse was stolen and, 2. someone hacked into my long distance and called around the world.
    Both episodes left me feeling angry and powerless. I can only imagine your feelings. Good for you for calling these theives out on their behaviour!

  • steve in texas said:
    August 18th, 2008 at 7:15am
  • Jenn said:
    August 18th, 2008 at 8:33am

    Looks like he took the picture down already…

  • Dwain said:
    August 18th, 2008 at 8:41am

    This makes me sad to be in Kansas City. Jasper Mirable and Jasper’s restaurant are local institutions, and it’s pretty crummy that he’d steal an image without giving credit. I don’t listen to his show very often, I should call in this weekend and ask why he’s an internet thief and see what he says.

  • Jasper Mirabile Jr said:
    August 18th, 2008 at 8:59am

    Dear Pim,
    First of all, I must apologize for using your DELICIOUS picture of Pop Tarts on my blog. I have been blogging since July of 2007 and occasionally I do use a picture from someone’s blog. Whenever I use a cartoon, recipe etc…I always give credit and I NEVER THOUGHT anything about this before. I AM WRONG AND I HAVE LEARNED from you and this experience.
    I did see the Serious Eats blog on Pop Tarts and I DO MAKE THESE AT HOME, all the time, for my daughter and friends. I am sincere when I wrote my blog about Pop Tarts and was inspired by the side of the box and ingredients. I had seen this on Serious Eats and then went to your link.
    I applaud you for making homemade pastry and as for your pictures, to say the least, are FABULOUS.
    Please accept my sincere apologies, I never meant any harm and I respect what you have written and your pictures. From now on, I will ALWAYS give credit for photographs.
    I just came acrross your blog and look forward to reading it weekly.
    I have removed the picture and I do hope you will give me permission to link on my blog and use this picture. I NEVER intended to steal this behind your back or to damage you in any way.
    Thanks for listening.
    Jasper J. Mirabile Jr.

  • Phil said:
    August 18th, 2008 at 9:16am

    If you didn’t mean to steal the image, why did you doctor it?
    Like the friend who borrows a car and takes it to get a fresh coat of paint.

  • jasperjr said:
    August 18th, 2008 at 9:45am

    I APOLOGISED, my mistake. I did not alter the image, I coppied and pasted on to an e-mail. NO EXCUSE on my part. What more can I do? Am I that bad of a person?

  • JO said:
    August 18th, 2008 at 11:23am

    Always credit somebody elses work AFTER gaining permission and ALWAYS link to the original work!

  • Natalie Sztern said:
    August 18th, 2008 at 11:27am

    chez pim, I remember reading a blog not to long ago when i came upon a recipe she claimed to have ‘invented’ by trial through error. Well i called her on it because this exact recipe i have been making since I was first married thirty years ago and it is my signature dish. This recipe came from a Montreal cookbook writer who is a lot older than the blog owner i am sure; and this blog owner probably found it in an obscure place and called it her own not thinking anyone on the web would notice….I did, because I happen to serve that dish at least once every three weeks. Then, since I also know the cookbook author, doublechecked with her too. Sure enough it was the same recipe word for word….and the blogger claimed it was through experimentation that she came up with it…

  • Jaden, Steamy Kitchen said:
    August 18th, 2008 at 1:27pm

    Jasper the Chef is a no-good thief!

  • Margaretcooks said:
    August 18th, 2008 at 2:41pm

    The chef apologized, he responded in good faith, let’s lay off. Some of you are to harsh, he is not really a thief, I do not think he was doing this intentionally. I have seen this on other blogs and I do not think people realize what they are doing. There are bigger problems in this world to worry about. I just checked his blog and he removed the photo. He also gave a photo credit to today’s blog and I read his previous posts where he credited friends, chefs and cookbook authors. Let this rest.

  • Magda said:
    August 18th, 2008 at 3:03pm

    Margaret is completely right. This is a bit over the top. He righted his wrong (apologized and corrected his actions). Please. Let us have some kindness in our souls and our hearts. This is too much. I was already concerned when I saw the original rant (I know, I know). I wonder if you tried to contact Jasper directly first: maybe there would have been no need for this public shame. People make mistakes, everyone does. So, please, some kindness and friendliness make the world so much better.

  • Magda said:
    August 18th, 2008 at 3:04pm

    Margaret is completely right. This is a bit over the top. He righted his wrong (apologized and corrected his actions). Please. Let us have some kindness in our souls and our hearts. This is too much. I was already concerned when I saw the original rant (I know, I know). I wonder if you tried to contact Jasper directly first: maybe there would have been no need for this public shame. People make mistakes, everyone does. So, please, some kindness and friendliness make the world so much better.

  • Tamara said:
    August 18th, 2008 at 4:08pm

    The irony here is that Pop Tart is a trademark, which you did not acknowledge…

  • barbara said:
    August 18th, 2008 at 4:34pm

    Actually this is not the first time Jasper has been caught copying. He has been outed before I just can’t remember who by.

  • chellybelly said:
    August 18th, 2008 at 4:53pm

    Pop-tart, smart-tart! What’s the big deal? It’s full of trans-fats and preservatives that will keep your corpse looking good for eons! Was there a pic of a religious icon on it? Or, was it originally clip art? How can they be YOUR pop-tarts…do you work at Kellogg?
    Next week, Pez!!!!

  • Pim said:
    August 18th, 2008 at 5:44pm

    I was about to accept the seemingly sincere–if a bit incongruent–apology and move on, then I noticed that the commenter(s) chellybelly, jasperjr (the one at 9.45am), and Margaretcooks posted their respective comments from the same ip address. I guess we should say hello there to chef Jasper. Go ahead and let all your personalities drop us a comment. Just let me know when your’e done.
    P.P.S. Mentioning Magda was my mistake, seems like she has a different ip address after all. The other ones are still probably all chef Jasper and his “friends” though.

  • magda said:
    August 18th, 2008 at 6:24pm

    Pim, are you crazy? I have nothing to do with Margaret, with Jasper and anyone else. I can give you my email address if you like. But I suggest you get someone skilled to help you with your sleuthing. This is NOT working. do you want my phone number too? I am in East Bay BTW.
    Note from Pim: Oops. Sorry Magda to have gotten you lumped with those guys. That’s my mistake. You are indeed in the East Bay. I didn’t make the same mistake about chellybelly, Margaretcooks, and chef jasper though.

  • Pim said:
    August 18th, 2008 at 6:43pm

    Magda, you’re right. My mistake there. Chellybelly, Margaretcooks, and chef Jasper are still posting from exactly the same ip address that traces to this following provider. Out of respect for your privacy I won’t post the precise ip address, though I have it on record. It’s from SBC DSL line in Kansas City, the larger provider is this netblock..
    OrgName: AT&T Internet Services
    OrgID: SIS-80
    Address: 2701 N. Central Expwy # 2205.15
    City: Richardson
    StateProv: TX
    PostalCode: 75080
    Country: US
    NetRange: –
    NetName: SBCIS-SIS80
    NetHandle: NET-70-240-0-0-1
    Parent: NET-70-0-0-0-0
    NetType: Direct Allocation
    NameServer: NS1.SWBELL.NET
    NameServer: NS2.SWBELL.NET
    NameServer: NS3.SBCGLOBAL.NET
    Comment: Contact for general IP Admin support.
    Comment: Contact for technical support issues.
    Comment: Contact for policy abuse issues.
    RegDate: 2004-02-25
    Updated: 2007-11-14
    RTechHandle: ZS44-ARIN
    RTechName: IPAdmin-ATT Internet Services
    RTechPhone: 800-648-1626
    OrgAbuseHandle: ABUSE6-ARIN
    OrgAbuseName: Abuse – Southwestern Bell Internet
    OrgAbusePhone: +1-800-648-1626

  • Haalo said:
    August 18th, 2008 at 6:49pm

    Jasper has form – he stole a panforte photo from me and has passed it off as his own. His apologies are worthless.

  • Pim said:
    August 18th, 2008 at 6:56pm

    @James, no, not very cool. Funny I also expected that he would blame some witless intern. On another note, yes, Esther’s stuff looks fun indeed. I might try it one day when I’m in the mood.
    @Little Chi, thanks.
    @Joel, haha, totally. I think we all have better things to do than bothering with his radio show. Though it might be fun for someone in the area to listen in just to see if he mentions any of this mess. Any taker?
    @Dana, so sorry to hear about your bout of bad luck. Your luck is bound to change for the better now after all that, no?
    @steve in texas, thanks, I’ll look into it.
    @Jenn, yes he did. Google cache doesn’t forget so easily, however.
    @Dwain, oh, hey, read what I said to Joel just a few lines above. You’re in?
    @Phil, yeah, that didn’t make much sense, did it?
    @JO, I think it’s tough to ask permission all the time. I for one certainly don’t expect people to ask me every time they want to use my recipes or pictures. There’s nothing I can do to stop them anyhow, all I want is proper credit. As long as we stick with fair use and remember to credit every time, that’s just simple good internet manners I’m happy with.
    @Natialie, that’s pretty awful. Did that blogger say anything back to you at all?
    @Jaden, right to the point as usual, my girl Jaden 😉

  • Mark said:
    August 18th, 2008 at 8:48pm

    I’m a foodie who was referred to this discussion by a friend who is an avid food blog reader who said that this discussion was hysterical. I didn’t find it so. I’m really stunned reading it at how much effort you folks are putting into it.
    It appears that this guy (Jasper) was just putting together a page for his readers and made an attribution mistake for which he has sincerely apologized. Some of you folks seem to be accusing him of “high crimes and misdemeanors”. If Bush and Cheney apologized for Iraq (highly UNlikely), I wouldn’t accept it but come on, no one was hurt and certainly no one died because of this. As someone mentioned, we have much more important things to worry about. Or, for those of you who aren’t aware of them or need a list, I’ll be happy to supply one starting with Iraq, Afghanistan, the economy, health care, AIDS, oil dependency, and many, many more.
    I’d be more concerned about many of you using the term pop tarts. According to Wikipedia: “Pop-Tarts is the brand name for a flat rectangular toaster pastry approximately 3 inches (7.6 cm) by 5.5 inches (14 cm) made by the Kellogg Company.” Kellogg indicates that Pop-Tarts is their registered trademark for their product. I can assure you that Kellogg has a lot more at stake than you guys do. Get a life and move on!
    p.s. I DON’T live in Kansas City or, for that matter, even the Midwest.

  • magda said:
    August 18th, 2008 at 9:40pm

    I am glad you sorted it out. But I was pretty upset. So now please just forgive this man. It would have been best to contact him directly (maybe you did it, I don’t know). But he apologized, removed the photo. Case closed. It does make me sad that it became such a big storm. Really.

  • Self Proclaimed Gourmand said:
    August 19th, 2008 at 4:01am

    I can see the hurt in someone taking work and passing it off as their own- the RIAA and MPAA for example crucify those who dare to share files, scream about copyright laws, then proceed to litigate the masses at random but @ Magda, ‘big storm’? Really?
    I don’t think it was Pim herself who made the “storm”, but loyal readers who wanted something done about someone passing someone else’s work wrongfully as his own, and doing so repeatedly despite apologizing to another victim of intellectual theft. He really should have known to ask the creators beforehand, but the fact of the matter is, if this is his modus operandi when it comes to food blogging, this is one gesture to one blogger. I sincerely doubt that a single incident of angry readers is going to stop how he procures his foodie insights.
    Of course, it doesn’t help that Mr Mirabile here posed as three different entities…does he really have the time to pander to the readers of other food blogs? Shouldn’t he theoretically be producing his own recipes and pictures?

  • Tamrara said:
    August 19th, 2008 at 5:23am

    All you want is “proper credit” yet you don’t give Kellogg’s proper credit even one time for their registered trademark.

  • MichaelG said:
    August 19th, 2008 at 6:15am

    Screw forgiving him. Insincere apologies are all too common and all too easy to dispense. “I’m so sorry for what happened . . .” One look at his website will tell you he’s a jerk. He’s a serial offender and his attempting to con you with his phony friends only goes to reinforce his jerkhood. Stick to your guns, Pim. Deep breath. By the way, I love your site and I hope to see you again on Iron Chef.

  • Anita / Married ...with Dinner said:
    August 19th, 2008 at 7:04am

    he’s been caught multiple times doing this very thing. Maybe I’m old-fashioned, but forgiveness should only be asked for if the person intends to change their bad behavior!
    Look here:

  • Michael Dietsch said:
    August 19th, 2008 at 7:23am

    As I noted on Cook Almost Anything, he’s plagiarizing at least some of his content, too:
    Compare his brief history of teriyaki, here:
    with this Serious Eats post:

  • Michael Dietsch said:
    August 19th, 2008 at 8:05am

    And now I see that he’s already edited that post to remove the plagiarized Serious Eats content. I wonder what else, though, he’s stolen.

  • wok said:
    August 19th, 2008 at 8:58am

    Is it me or does everyone feel that you need to take a bleach bath after visiting Jasper’s site? DAMN!!!

  • Becke (Columbus Foodie) said:
    August 19th, 2008 at 9:04am

    Looks like he got me too – check his July 17th entry, and then check this:
    Hey, but at least I’m in good company…

  • Carl V. said:
    August 19th, 2008 at 10:17am

    I just found out about this and I do live in Kansas City. I found out because another person writing about this linked to a stolen picture of mine. Now I could care less about the picture for my own sake though I do agree he should give credit. What really bothers me is that the title of the post was ‘My wife Lisa’s salsa recipe’ which was in fact a recipe my wife made…which accompanied the picture…which was actually just a doctored salsa recipe off the box of velveta cheese or something like that.
    It is ludicrous that he would do something so shameless.
    Should he be forgiven? Well, I certainly don’t think he is worth holding anything against…not at all. I’m not going to let him ruin my life. Should he be let off the hook? Certainly not, the dumbass should be held accountable for his actions. This wasn’t a mistake, it was deliberate lying and plagiarism and unethical use of other people’s work!

  • Carl V. said:
    August 19th, 2008 at 10:26am

    Just for the sake of doing it, I emailed our local Fox station that does a ‘problem solvers’ expose and pointed them here and to another similar post. Thought they might be interested in exposing the fraud of a local competitor’s (NBC) celebrity chef.

  • Cnoopkey said:
    August 19th, 2008 at 12:17pm

    I was just reading this over my lunch break and I am appalled and a little saddened by people’s behavior on this site.
    I would ask each and everyone of you who claims Jasper Jr. has stolen your work, to look in their nearest cookbook. Almost anything people cook these days, whether it be Salsa, Meatballs or these so called Homemade Pop-Tarts, they are all made with a few common ingredients. So to say a recipe is yours is fairly narcissistic. Most recipes are passed down from generation to generation, and no one usually remembers to ask their old timid grandmother where they received their secret recipe. All these so called family recipes were probably created from a basic recipe from a Betty Crocker cookbook with a few added spices or ingredients which made it that families secret.
    I have read Jasper Jr.’s blog. For one, I don’t believe he posts his blog to make people believe these are all his creations and that he should be credited with every single idea. He gives a shout out to people in almost every article and has links to local farmers and producers in the area. The blog appears to be started to generate buzz about his local Radio Show, from which I can tell does everthing in its power to promote Locally Grown Food. If you research it, he commits his time and his Radio Show to sponsor many local charities and fundraisers. So more power to Jasper Jr. for caring about his community.
    I will make sure that next time I cut up a few tomatoes, onions, and jalapenos and blend them together to create a nice Salsa that I credit every Salsa maker before me. Because ya know, it was probably someone else’s before it was yours.
    Or maybe you could all remember that imitation is the best form of flattery and next time just drop Jasper a quick note so he could link you on his website. I’m sure someone who took the time out of his day to apologize would definitely be willing to do just that.

  • Jude said:
    August 19th, 2008 at 12:29pm

    Jasper, oh I’m sorry, I mean cnoopkey, no one’s claiming ownership of recipes. IT’S THE PHOTOS. Pilfering photos from someone’s site without proper attribution is a no-no. It doesn’t matter if you’re a “chef,” “radio personality,” or “pimply faced kid in a basement with internet access.” You just don’t do that.
    Anyway, he obviously knows he’s in the wrong because his site has been taken down as I write this.
    Too bad screenshots of his site have already been posted.

  • Joel said:
    August 19th, 2008 at 1:20pm

    What Jude said. word for word, scream it from the rooftops. This guy needs to go down. Hard.

  • Cnoopkey said:
    August 19th, 2008 at 1:33pm

    First, I am not Jasper. Just someone who reads food blogs on my lunch break.
    I thought these food blogs were about the food. If it isn’t about the food and Jasper doesn’t have advertisers, Who really cares if he posted a picture you took? He has no motivation other than to show what his recipe could look like if you made it. Yes, I agree he should have linked them so that they linked back up with where he found them. He already apologized for that.
    It is truly sad that a local chef with one small, family owned, non-corporate restaurant is being hung out to dry because of some photo stealing. In a world with so many other problems and where large corporations are chewing and eating little small family owned restaurants up into pieces, you think others would give him a break. It doesn’t appear he is making a dime off the stupid pictures, and until Chez Pim wrote this article, it looks like his website received very few hits. All of the comment posters were from the same people, so it looks like he had a small following of people that knew his family and cherished what he was doing. I guess as long as you are all on your crusade we should get used to eating at Applebee’s. I’m sure before they post anything on their website they have 200 lawyers look at it first.
    I would assume that Jasper Jr. took his Blog down once the people from this Blog started writing inappropriate things about his father and child. Now you have to sign up to view his blog which only drives home the point that he was sharing it with friends and family that knew him and that he had no economical motivation at all!!

  • Magda said:
    August 19th, 2008 at 6:29pm

    I am saddened by this whole bruhaha. This is because I suggested that Pim should have contacted the chef in private. Has she done it? We do not know. This would have been the best route. No public shaming. Do we live in the Middle Ages, please? If he refused to credit the photo, or to take it down, then by all means, escalate the situation to wherever you want. But at least say that you contacted him and he did not respond, responded rudely and so on. This is really a tempest in a teapot. Pim made a horrible mistake by suggesting that I was jasper and she said “sorry, Magda”. We ALL make mistakes, for god’s sake. Taking someone’s picture from the Internet is not a crime unless you use it to profit. Can this be proved that he used it for profit? I am an attorney and I daresay- it would be super difficult. So, as I said, case closed. I forgive Pim for getting me involved so nastily, for the unpleasant accusations. But I request that she just drops this whole thing. And out of kindness, i would remove this entire entry, everything. One good deed would lead to another.
    This is terribly sad, all of it.

  • Salena said:
    August 19th, 2008 at 6:35pm

    I thought when we grew up we didnt act like babies anymore? Even if he intentionally did something which I highly doubt, is this necessary. We arent talking about rape, murder, or abuse- we aren’t talking about something worth giving argument and fight. To me is show immaturity and lack of confidence in ones self to put so much energy towards huring someone else over something as such. Life is short and unless you are absolutly perfect and have NEVER done anything wrong.. you have NO RIGHT!! How would you like it if your mistakes were made public as such. Seriously, is it that hard to take a higher road. Grow up!

  • Salena said:
    August 19th, 2008 at 6:38pm

    My apologies for the inability to proofread before submitting the above comment.

  • Salena said:
    August 19th, 2008 at 6:46pm

    I would like to ask on last question of something just brought to my attention. I wonder what Pim’s reaction to the same situation happening to someone it appears she has high regard for? Would she react the same if a friend or family member made such a mistake. Hmmm…. maybe she should do some more research before throwing stones.

  • MR said:
    August 19th, 2008 at 7:01pm

    Pim – in response to your update, I still think that you lambasting him in public was rather excessive. A private email could have sufficed. Why humiliate him? You’ve been very fortunate in your (well deserved) success, and it would serve you well to show a little humility.
    And I don’t know about the rest of you, but really, couldn’t we be doing better things with our time than getting upset about this? Like maybe making, and eating, those pop-tarts?

  • Salena said:
    August 19th, 2008 at 7:06pm

    The sad part is if you knew of him and his food, his blog and have been ivolved you would know this was an honest mistake. I do not know him on a personal level but I do know his work and the contributions he has made and sacrifices to be where he is. I know him well enough to know he would never intentionally “steal”. He is a hard worker and has dedicated his life to his passion and I guess thats what most sad. He give so much to his community and helping others in need and is never selfish. I guess if we were talking about someone who was just sitting around stealing others work for his benefit and never lifting a finger, but this is not at all the case. Wow.. this is just sad!

  • Magda said:
    August 19th, 2008 at 7:19pm

    I keep waiting till this silly page disappears. I wonder if Pim feels good now. She succeeded, after all! The man is humiliated, named, publically shamed, he closed his public blog. Is this it or more blood is needed? What else? Do I hear triumphant marches, drums? Victory! The thief is caught!
    Enough of this already!

  • Vicki said:
    August 19th, 2008 at 8:16pm

    To everyone upset about Pop-Tarts being Kellogg’s property – if someone reads Pim’s blog, and sees pop-tarts, but they’re not the baking type, they’re going to go out and buy Pop-Tarts. Kellogg’s gains.
    If Jasper took one picture without giving credit, I’d forgive. But it appears he’s taken many, without credit. That’s thievery.
    And, yes, we have more important things to worry about. But, remember, “For want of a nail”, etc. ( Letting small infringements such as this one pass without comment could lead to bigger people doing worse things.

  • bionicgrrrl said:
    August 20th, 2008 at 12:31pm

    It seems to me the closing of his blog is an admission of his guilt. And, personally, I think everyone should stop acting holier than thou, and stop harassing Pim to forgive Jasper. She’s no Jesus, and he’s no Lucifer. Everyone, let’s just eat.

  • Manthri said:
    August 20th, 2008 at 2:53pm

    At Lulu’s at the Octagon, we are the beneficiaries of Pim’s and Isabelle’s fantastic output of delicacies. They go to great lengths to make these treats that Pim has been blogging about, bringing them by everyday and even going so far as to help us display them in the store each morning. These tarts, poptarts, financiers and other delights have been the best new products we’ve brought in in a while. All this to say that I can attest to the depth of personal commitment Pim has to her products. Her beautiful photography and great writing are an extension of this commitment to what she does.
    I don’t blame her then for taking this misappropriation of her work personally. I would too. It appears that Jasper Mirabile is quite the media savvy operator, with lots of experience in print, television and radio. I find it hard to credit his claim of ignorance of etiquette, especially in light of the fact that he seems to have done this repeatedly to various bloggers. What is really galling is that his media work is obviously a commercial effort (I don’t know about this blog for “family and friends” concept, but again, I’m not buying it) and he is making an effort to profit from others’ labor. I don’t think that even giving credit would be adequate. He really shouldn’t be sourcing others work to make money, except by prior arrangement with the folks generating said work.
    You go Pim. Spank the bad chef in Kansas City. Are we getting some Nutella Pop Tarts anytime soon?

  • braingirl said:
    August 21st, 2008 at 8:00am

    Stealing photos is not an honest mistake. This guy is in and around media and maybe he really is dense, but it doesn’t take much exposure to understand that you do not just appropriate photos and put them on your own site with no credit. Worse, you don’t post a recipe, then the pic, passing it off as a picture of your own effort. Period.
    Re: recipes. It appears he has a cookbook, but if it was published with a traditional publisher (not self-published), he would also have had to ensure that his recipes are his and conform to accepted practices in the cookbook, recipe and food writing world for making them his own. Sure, anyone can write a recipe about something simple (like the salsa mentioned above), and there will always be spirited debate about how recipes are copyright protected, but there are accepted industry practices. (Read The Recipe Writers Handbook for very precise style and content guidelines.)
    To say that he just didn’t know or did this innocently is for him to say he was in over his head. Which is bad. But to say it doesn’t matter to those who posted the recipes and photos to begin with is even worse.

  • ulterior epicure said:
    August 21st, 2008 at 8:17am

    Yep, I was “victimized” by Jasper’s blog as well.
    Pim, I emailed him about the matter. He apologized and it appears he’s re-doing his entire website. It’s currently down.

  • ulterior epicure said:
    August 22nd, 2008 at 7:23am

    Update: Thanks to Haalo, I’ve become aware that Mirabile has not deleted his blog like he told me, but in fact has only put it on “private.” Not only is he a thief at this point, but a liar. I’m thoroughly embarrassed that he’s from my town. This is NOT representative of how people from Kansas City do things. He owes a big public apology to a wide community of food bloggers.

  • Tawnia said:
    August 22nd, 2008 at 8:07am

    As a non-blogger, who is very interested in starting a blog and reads numerous blogs, I really don’t understand why people would do this. Why have a blog if the content is someone else’s? It is a shame that there are those that go to all that work simply to take others material. BTW-that blog is deleted now.

  • Ford said:
    August 22nd, 2008 at 11:45pm

    Does Jasper personally write his blog? There are some people who get ghost writers to write their blogs. If this is the case, then maybe he is more on the innocent side.
    Whatever the case may be, I’d like to comment on something I noticed, which is a counter-point to Magda’s and Selena’s. I personally took some time (mostly to kill some boredom) and found something interesting. The subject in question is not the most honest person. I found plagiarism in an article he wrote. I wanted to post it piece by piece, but someone else has done this before me. The post showing this is right here:
    Just thought I’d point this out.

  • sofia said:
    August 23rd, 2008 at 9:18am

    Too much. I can appreciate the point and the frustration but the manner in which this was handled is so inappropriate. I think more than one parties true colors were on exhibition here and changes the flavor of this particular blog for me.

  • Anita / Married ...with Dinner said:
    August 23rd, 2008 at 7:17pm

    Blogger has taken his blog offline:
    “Sorry, the blog at has been removed. This address is not available for new blogs.”

  • Anita / Married ...with Dinner said:
    August 23rd, 2008 at 7:27pm

    And by the way, not that you asked:
    I disagree wholeheartedly with those of you who are telling Pim to grow up, and/or that this theft is no big deal. This blog is an extension of Pim’s livelihood.
    If someone took credit for the work you do at the office, even if it was just among colleagues, you’d be livid. Imagine if someone passed off your work as theirs in a public arena, especially if that work was widely recognized around the world as being exemplary.
    Here’s another example: What if you knitted a sweater, or painted a picture, or created any other work of art, and then someone came along and took to wear, or to hang on the wall in their house? And, not only that, this thief told anyone who complimented them on their beautiful (whatever) how proud they were to have made it themselves? Because really, that’s the moral equivalent.
    Pim has worked very hard to make this blog and its content one of the very best in the world; this isn’t just my opinion. She (and others like her) put their hearts and souls into making beautiful, inspirational blogs. Nobody is getting rich off this stuff; we do it because we love to cook and to share.
    Passing off another blogger’s work as your own is taking away the only true compensation many of us receive, the accolades of our readers and peers. It’s not only unethical, it’s cruel.

  • Barbara Fisher said:
    August 24th, 2008 at 3:12pm

    To those of you who are giving Pim the sharp edge of your keyboards over this incident and are saying that she is in the wrong: You guys are obviously not writers/photographers/or creative people.
    It is really easy for someone who doesn’t create anything for a living or for fun to say to someone who does when their own copyright is violated that it is no big deal.
    But it is. If you spent the kind of time that Pim, myself and other food bloggers do to create our blogs, putting our writing and photography out there for others to enjoy, then you might understand why we get so angry when our work is stolen–yes, stolen–by others for their own profit, whether emotionally or monetarily. The content is our own creation, and so it should not be stolen. If you want to use a photograph or recipe or whatever, fine–give credit where credit is due.
    And for those who are trying to shame Pim by telling her she should have emailed him privately–why bother when this guy is a serial thief? If he does something over and over, as it is now apparent that he has, then why shouldn’t she call him out in public over it?
    Yes, we do have lots of other stuff to worry about in the world, like the economy, the illegal war in Iraq, global warming and suchlike. But, that does not negate the fact that Pim’s creative work was appropriated wrongfully by someone else, and was given an insincere apology in return. Yeah, I am more worried about the big problems in the world than I am about food blog content thievery, but that doesn’t mean that I am not worried about that, too. What a pathetic strawman argument!
    So, Pim–get on with your bad self sister, and keep on telling content thieves what they can suck on.
    And “Chef” Jasper–bite me and every other food blogger who write our own posts and take our own photographs. If you don’t have time to do all that for your blog, then stop writing it, okay?
    And, for the record, I, too, am the chef of a locally owned, non-corporate, small restaurant, and I write my own content and take my own photographs, so I have no sympathy for this jerk. He works in media as well as being a chef, so it behooves him to know copyright law and follow it. And just because he has done a lot for the local food scene in his town doesn’t give him a pass on stealing other peoples’ work. I’ve done a lot for the local food scene here in Athens, Ohio, and I have been in Time Magazine, and I have never stolen anything from any other writer or photographer.
    He has no moral ground to stand on, and neither do his supporters commenting here.

  • bibi rose said:
    August 26th, 2008 at 9:27am

    This syndrome of people posting contents from other sites and then telling everyone to get over it is really irritating. Quite likely they didn’t mean any harm when they started it and no, no one is being killed here. But the burden of explaining oneself is not on the person whose stuff is stolen and who then protests. It’s on the person doing the stealing and the people loudly proclaiming the innocence of that act. Why are you posting other people’s content as if it’s your own? What is the point? For people surfing the net, the end result is that you get a lot of duplicated and watered down content when you do a search. It’s obnoxious. Link to the other person and then comment. Is that so hard? “Oh, he was just trying to…” To whoever wrote that in a comment above: Any time you say “I/he/she was just” it is a pretty good tipoff you are about to produce a silly excuse.

  • Tartelette said:
    August 26th, 2008 at 1:11pm

    Anita and Barbara have said exactly what I have been trying to write. Much better coming from two smart and articulate ladies like them.

  • Jason Sandeman said:
    August 26th, 2008 at 7:08pm

    I have to weigh in on this one: First, I am a chef. I agree with the whole “you did not invent food and recipes” comment. Recipes cannot be copyrighted, as they are lists. Content such as instructions CAN be though. That is neither here nor there.
    What does matter is that the guy obviously (and badly) ripped off the pictures and made them out to be his own. There is nothing that can be said to justify that. The fact the guy calls himself a chef is laughable. Dude, you need to get over yourself, admit your mistake and move on. You cannot call yourself a chef though, because at least a chef will say where he learned his trade from.
    An example would be:
    I just convinced the chef of my restaurant to put Korean Beef ribs on the menu. I got the recipe base from So, did I go and copy the recipe word for word and pass it off as my own? No.
    I went into the kitchen, did some testing, adjusting, tasting of flavors. Adjustments were made, ingredients added, and methods changed. You know what though? The “inspiration” and the original knowledge of the whole shebang started with that site.
    I could go and call the Korean BBQ ribs recipe my own, but it is not. I have made a derivitive of it. I also made sure the chef knew. You know what? I look even better to him because I took a posted item, and made it better with my skill.
    What is my point? If Jasper Chef wants to be a superstar, let him show he can do that… and then he can talk. Right now I see a pimply faced fry boy who can copy and paste recipes/photos and pass them off as his own. Anytime you want to go into the kitchen and go head to head, you post-stealing freak, let me know, and it will be on!
    BTW: I am considering a new name for my blog. What do you all think of beefbrulee?
    Jason Sandeman

  • Ismelina said:
    August 26th, 2008 at 10:51pm

    Yes, there are bigger things to worry about, but bad ethics and morals help start those bigger problems that some comments tell us to worry about. how does a war start? why are other people hungry? it’s because of people who don’t bother about the consequences of their actions.
    the world is a bad place not just because of the big stuff, but the small stuff too. setting aside something that has been done to other people is not just choosing to side with the lesser evil, it’s siding with EVIL. the affected may not be PHYSICALLY hurt, but their FEELINGS were.
    This may be a black and white way of viewing things, but for some people right and wrong are absolute. This may be trivial for some, but it’s still wrong.

  • urbanvegan said:
    September 3rd, 2008 at 9:48am

    This is just deplorable. And stupid. Did he think he wouldn’t get called out? He’s totally lost any credibility he had.
    Make sure you put a disclaimer on your blog that says you can’t use content or photos without your permission. Also, put a copyright symbol on your blog…that’s all you have to do to lay claim to your own writing/photos, as I understand it (see my blog for the language).
    BTW, I just discovered yoru blog and love it.

  • DrGaellon said:
    September 5th, 2008 at 9:52am

    Way uncool. I will admit to copying blog recipes over to Recipezaar (mostly so I have immediate access to them when I want them) – but I always say where I got it. Even if I’ve modified it, I’ll attribute the original source and note that I’ve “adapted” it. (RZ doesn’t allow offsite live links, but I at least identify the original author by name and provide an unlinked URL to the site.)
    BTW, new reader here, saw you on “Diary of a Foodie.”

  • Rasa Malaysia said:
    September 10th, 2008 at 11:40am

    I am a little late to this…finally have some time to catch up on the feeds.
    I have so many websites stealing my recipes and pictures left and right. I have two hawker centers in Penang stealing over 30 pictures of mine and make them into signboards, what can I do? I am not there to deal with them. I was trying to sue them but it’s a lot harder in Asia when it comes to things like that, as you know.
    The easiest way to find out about such incidents is through Google Images. I have many pictures indexed on Google Images and that’s when I find out my pictures get stolen, 99% of the time without any credt.

  • josh said:
    September 16th, 2008 at 10:09am

    wow, the reason jasper actually has to maybe copy the images is he has a real job………. yes that is right a real job, he worked hard and probably long hours to, as most chefs do…………. you really are sad people really, blogging the new whinging, what is with it, you seem to have no real issues in your life, except the pop tart thief thing, ……..oh the good photos simple Pim is a little rich kid and they can afford expensive cameras also, you are stupid if you cant take camera shots like this on a 100 dollar camera
    all it takes is time and a will to be medochra , sorry about the spelling mistakes but am a little busy ……..working

  • Cynthia said:
    September 25th, 2008 at 4:31pm

    Poor form. Chefs can be reckless, thoughtless, mercurial, but all that has to come with creativity, or they’re just thiefs. And I thought Cindy McCain was bad with her cookie recipes. It’s so obvious she doesn’t eat at all, much less cook.

  • Libby Koponen said:
    September 28th, 2008 at 9:56am

    Pim, I’m on your side when it comes to content thieves. I wrote chef Jasper a STOP THIEF comment….and for those of you who think this isn’t a big deal: writing content, taking pictures, and posting them take time and creativity, too.
    People have been stealing pictures and content from my Web site for years — I started it in the days before blogging and never did anything about the thefts, but it always made me mad.
    So I’m glad to see Pim going after the slimeballs who steal without giving credit!

  • Matt said:
    October 14th, 2008 at 12:05am

    Maybe it’s just me but all of this fuss seems really petty of you. Get over it its just a picture. yes i agree he should have sited you for it but he didn’t do anything malitiously. all that you did was slig shit all over someone that you don’t know.
    P.S. Don’t overeact so much. it really was rude to put it on the internet and start so much contreversy.

  • Bhavesh Chhatbar said:
    March 30th, 2009 at 2:16am
  • Kadet said:
    February 1st, 2011 at 12:42am

    I totally stumbled on to this but…I worked at his restaurant in KC. It was gross and disgusting. The thermometers were fixed to be at 32 degrees constantly. Their sausage griller had a tick that causes him to spit every where, and the washed 1 inch thick green mold off of sausage, sliced it a sold it. The James Beard award givers and Michelin star givers would be ashamed. Yes maybe the chef works hard but only to save his image.

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